SOS is a nonprofit organization whose mission is to use music as a direct path to greater mental wellbeing. Music has been clinically proven to have a positive impact on mental health and decrease suicidal thoughts. . To raise awareness SOS needed to transition from a Healthcare startup to a brand that appealed to donors, musicians, contributors and create a space where stories could be shared through music. The new identity needed to demonstrate how the right song can create feelings of motivation, happiness, and relaxation.
Launching on World Suicide Awareness Day the brand was activated by placing thousands of SOS branded vinyl records in city public spaces.
SOS has provided hope for thousands and helped open the conversation around mental illness.