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Brighthouse Financial Project Details

When MetLife announced the separation of its retail segment which focused on life insurance and annuities, Brighthouse Financial was created.

For a category known for being overly complex, Brighthouse Financial believed in delivering simplicity and transparency to its customers. To help realize this vision, a modern identity system with rich, bold graphics and an energetic color palette was created. Overseeing the entire brand, from photography, sonic identity and branded environments to video and humanity standards, the brand radiates fresh thinking and optimism.

Brighthouse financial has approximately 2.6 million customers and $220 billion in total assets.

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