With 7 million members and a challenging political landscape, MoveOn needed to re-establish itself as the pioneer of digital activism.
A new brand strategy celebrated its role as the catalyst for People-Powered Progress in America. Rooted in the idea of mobilization, the identity represents the many voices coming together to fight for progress under the banner of justice, democracy, peace, and equality. This brand is powerful, bold, uplifting, and stands for unity and action in an age of political polarization and confusion.
I feel privileged to have led the creative team that’s provided MoveOn with the tools to empower the next generation of activists to start movements and influence political outcomes in the US.