I'm a creative leader obsessed with creating emotional connections between people, brands and products.
I began my career in London with Lewis Moberly, Williams Murray Hamm and Design Bridge. Curious about life in the US, I moved to NYC, where I've been a creative director at Taxi advertising agency, The Partners, a founding partner of Red Peak, ECD of Sid Lee and EVP, Director Of Design Innovation at BBDO New York. In 2021 I became an Independent Creative Consultant.
I've branded Caribbean islands, created the identity for the largest semiconductor company in the world and designed revolutionary packaging for grocery brands. I've tackled 21st century typographic challenges with the creation the first global, proprietary font. For a NYC charity empowering under served kids through art, I convinced James Nares, Diane Von Furstenberg, Cynthia Rowley and 42 other renowned designers to help create the identity.
Named as one of Graphic Design USA People to Watch, my work has been recognized at Cannes, D&AD, the One Show, Clio, Graphis, Art Directors Club, Type Directors Club, Communication Arts and more.