Intel Project Details
A household name and Silicon Valley legend, Intel is one of the most recognized and iconic brands worldwide.
I was the Chief Creative Officer during a 10-year agency of record relationship, responsible for all aspects of the brand including, brand id, badge design, brand architecture, production, brand animations, photography, campaigns, brand books, packaging, and brand activation. I also led the creative development of Intel Clear, a pioneering digital-first global brand font, bringing consistency to all of Intel’s written copy—across languages, geographical borders, and media.
Intel evolved from an ingredient brand to an experiential one, responsible for today’s most exciting technology and at the forefront of developing tomorrow’s innovations. An ingredient brand transformed into an enabler of amazing experiences.